Dolce & Gabbana's Instagram account has been hacked after a controversial 'racist' ad

21 November 2018, 14:21 | Updated: 21 November 2018, 17:06

Jazmin Duribe

By Jazmin Duribe

The Cultural Affairs Bureau have now reportedly cancelled their show in Shanghai, China.

Dolce and Gabbana (yeah, them again…) caught some heat for their latest social media campaign, which was branded "racist".

As part of the #DGTheGreatShow campaign and their Shanghai show on November 21, the Italian fashion house shared a series of videos featuring an Asian model struggling to use chopsticks to eat traditional Italian dishes of pizza, spaghetti and Sicilian cannoli.

The offensive videos – which were posted to Chinese social media platform Weibo – have been accused of perpetuating racist stereotypes with people calling out the "outdated" cultural symbols such as lanterns, and the styling of the model.

Dolce and Gabanna model/Stefano Gabbana and Domenico Dolce attend the DETAILS magazine cocktail party
Dolce & Gabbana's Instagram account hacked after their 'racist' ad. Picture: Twitter/@dolcegabanna/Getty

Jing Daily, a digital publication which reports on luxury consumer trends in China, revealed that "Boycott Dolce" was mentioned on Weibo more than 18,000 times and the backlash soon spread across the internet like wildfire.

That was only the start of all the drama, though. Yep, it actually gets wayyyyyy worse.

Instagram account Diet Prada shared screenshots of direct messages which were reportedly sent by Stefano Gabbana himself. The gross DMs refer to "China Ignorant Dirty Smelling Mafia" and asks "so you are racist because you eat dogs?".

Dolce & Gabbana then claimed that their official account, as well as Stefano Gabbana's, had been hacked. "Our legal office is urgently investigating," they wrote on Instagram. "We are very sorry for any distress caused by these unauthorized posts, comments and direct messages. We have nothing but respect for China and the people of China." However, people weren't exactly buying it or in the forgiving mood.

And to top it off, models slowly started pulling out of the D&G show. Oh, and then the Chinese D&G ambassadors… Before it was reportedly cancelled by Cultural Affairs Bureau.

The brand have been a little problematic from the jump.

Stefano Gabbana has made several homophobic remarks in the past and even referred to children conceived through IVF as "synthetic". Oh, and then there was that time D&G made a whole collection around racist images of black women and when they labeled a pair of shoes as "slave sandals". The list goes on, tbh. It's pretty clear that D&G should take a lil break from designing and maybe take their time to educate themselves about other cultures.