Gucci is being accused of cultural appropriation for selling a turban

17 May 2019, 12:09 | Updated: 17 May 2019, 16:48

A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 in Milan, Italy.
A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 in Milan, Italy. Picture: Getty
Jazmin Duribe

By Jazmin Duribe

"Who made the decision to capitalize on something so significant to Sikhs?"

Gucci is being called out for causing offence (again…) after sending a model down the runway in a turban. Turbans have hugely significant meaning in the Sikh faith and understandably people are offended they're being touted as the latest fashion accessory.

Gucci apologises for selling a "blackface" jumper

Turbans are worn to show others that the wearer embodies Sikh teachings and the love of the Guru. It's also so that others of any faith can easily identify a Sikh if they are in need of any help.

The "Indy Full Turban" was first shown at Gucci's fall 2018 show and was worn with suits and hoodies by white male models. The headpiece retailed for $790 (£619) and was available on Nordstrom's website, but it's currently "sold out".

via GIPHY

Now, if you remember back in February, Gucci were forced to apologise for selling a jumper that looked a lot like traditional blackface imagery.

The Italian fashion house then launched the Gucci Changemakers program, an initiative designed to "support industry change and to foster unity through community action". They also vowed to make the Gucci team more diverse so that situations like this wouldn't happen again.

Well, obviously they haven't been doing too well with that promise and now people are accusing them of cultural appropriation.

Nordstrom have now pulled the turban from their website and apologised.

What do you think? Tweet us @popbuzz and let us know!