Gucci is selling a uterus dress and the internet has thoughts

31 May 2019, 15:08

By Jazmin Duribe

The dress is actually a big political statement.

So you've probably heard about big dick energy but now it's time to get acquainted with big uterus energy. Okay, it doesn't quite have the same ring to it. Nonetheless, the uterus was the star of the show at Gucci's recent Cruise 2020 fashion show.

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The Italian fashion house debuted their latest collection in Rome and, yep, they have actually made a dress with a uterus sewn on the front. The head-turning gown was sent down the runway with a red and pink uterus embroidered onto the front of it.

Now you might be thinking such an intricate design was carefully planned, but the decision to embroider the diagram onto the dress was an impromptu decision in reaction to the wave of anti-abortion bills being passed in the US. Gucci's Creative Director Alessandro Michele was inspired by the '70s, when the movement for reproductive rights started.

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A uterus is embroidered on a pleated long sleeve gown designed by @alessandro_michele, moments before the #GucciCruise20 fashion show at @museiincomuneroma in Rome. This piece reflects the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini

A post shared by Gucci (@gucci) on May 29, 2019 at 12:01am PDT

"Today, for someone in my position, it’s important to say [political] things," Alessandro told i-D.

"Recently what I’ve been reading in newspapers made me reflect on the fact that women have to be respected. They should be able to choose what they want and terminating a pregnancy is not going to uproot the womb or the uterus."

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‘My Body My Choice’ is a feminist slogan from the 70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by @alessandro_michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. @museiincomuneroma #AlessandroMichele #MuseiCapitolini

A post shared by Gucci (@gucci) on May 28, 2019 at 11:47am PDT

The collection also included a blazer with the message "My Body My Choice" on the back of it and a nipple cover-necklace-bra-jewellery contraption. Probably not the outfit to wear to visit your grandparents...

Needless to say, everyone had an opinion about Gucci's bold take on merging fashion and politics.

What do you think? Tweet us @popbuzz and let us know!