Jennifer Lawrence's Mexican-inspired Dior ad has been accused of 'cultural appropriation'
19 November 2018, 16:41 | Updated: 19 November 2018, 17:02
Oh boy, here we go.
Jennifer Lawrence was been accused of "cultural appropriation" after being chosen to front a new Dior campaign inspired by Mexican culture. The problem is she's not actually Mexican, nor do any Mexicans star in the ad – and people are pissed off.
The Dior Cruise 2019 collection was inspired by escaramuzas – traditional, highly-skilled Mexican horsewomen — and the female characters from The House of the Spirits, the classic novel from Chilean-Peruvian writer Isabel Allende.
In a video shared by the French fashion house on Instagram, the Hunger Games actress can be seen wandering around some baron wasteland, decked out in Dior. A haunting whisper and dramatic music plays in the background as J Law shows off her pricey bag. You know, perfect ranch attire.
Meanwhile in another clip, Jennifer is interviewed about the collection and she revealed where the concept came from. "One of the main inspirations for this collection is the traditional women riders of Mexico," she explained. "So I’m really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens."
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Discover the exclusive video of the #DiorCruise campaign 2019 by #MariaGraziaChiuri, which references the escaramuzas - empowered and highly-skilled Mexican horsewomen - and the female characters of Isabel Allende’s debut novel ‘The House of the Spirits’, all of whom have been an inspiration to our Creative Director. Featuring revisited #DiorSaddle bags, romantic full skirts and embroidered dresses, find out more about the collection on Dior.com! © @FabienBaron
The lack of Mexican representation got people mad. Like, WTF is the "modern lens" anyway?
In the latest installment of white women and dusty ass fashion houses making poor choices: Dior's new collection was inspired by Mexican riders so they got Jennifer Lawrence as the model because of course they did. https://t.co/WhKyygZxAs— Dino-Ray Ramos (@DinoRay) November 13, 2018
The @Dior campaign with Jennifer Lawrence is a great example of how idiotic marketing teams can turn great social movements into bad marketing. Get a Mexican model. This is so far off the mark it’s crazy and I can’t believe more people aren’t discussing it. This is Pepsi bad.— AT Barnes (@WriteHarpSing) November 13, 2018
Tell me why Jennifer Lawrence is the face of Dior’s new Hispanic-inspired campaign...instead of...you know...an actual Hispanic woman pic.twitter.com/acog781vVA— listen asswipe..im a 50 year old Texas born and ra (@jordie_nassif) November 9, 2018
To top it off the video was filmed in California, of all places.
Well this is super fucked up! This collection was inspired by 'women riders in Mexico' but is faced by Jennifer Lawrence and the shoot took place in California.....for real @Dior ????? https://t.co/7U5WMHHEk2— Margot Woll (@margotwoll) November 13, 2018
But some thought people were being a little too hard on poor J Law.
So @dopequeenpheebs it’s ok for Michelle to wear a Mexican inspired dress but if it’s a “White female” you’ll mock/bully her and support people making fun of Jennifer Lawrence for modeling for Dior? You’re such an a$$ kisser, Michelle doesnt deserve a supporter as fake as you pic.twitter.com/QvkQIQOye7— Nitro_Jen1990 (@Nitro_Jen1990) November 14, 2018
Bro the backlash over JLaws Dior shoot is so misguided. They literally said they were inspired by Mexican culture that’s why they did it. Appreciating a culture and incorporating it into a line is the ultimate form of cultural APPRECIATION.#Jenniferlawrence— Brianna (@briiannabolivar) November 19, 2018