People are losing it over the price of Kanye West's Coachella merch

23 April 2019, 13:41

Kanye West attends the the Versace fall 2019 fashion show/Coachella merch
Kanye West attends the the Versace fall 2019 fashion show/Coachella merch. Picture: Getty/Twitter:@defjam
Jazmin Duribe

By Jazmin Duribe

Ye has started selling "church clothes" following his Sunday Service performance.

Kanye West made sure his Coachella 2019 performance was one to remember and he didn't even have to wear glitter, or assless chaps… Ye brought his weekly Sunday Service to the festival, which you've probably seen on his wife Kim Kardashian's Instagram by now.

Performing on a giant hill to over 50,000 people, the "I Love It" rapper delivered his hits with a gospel flare. Rapper DMX give an uplifting morning prayer and Kanye's daughter North West busted her iconic moves. It was all streamed through a fisheye lens too, and yeah, we don't have a clue why.

But would it be a Kanye moment without some ridiculously overpriced merch? Of course not. The Yeezy designer and fashion icon opened up shop at the festival and started selling "church clothes".

The eight-piece collection included sweatshirts, t-shirts and jogging bottoms in his signature neutral pallette, bearing the slogans "Holy Spirit" and "Trust God". He even had "Jesus Walks" plastered on a pair of socks.

And the price for this spiritual experience? A LOT. Sweatshirts ranged from $165 to $225 and the socks were a cool $50… $50 for socks!? Did we mention this happened to fall on Easter Sunday (April 21.) too? No discount whatsoever.

You don't have to have been at Coachella to part with your dollars either. Kanye's church clothes are still selling for a huge amount on his official website too.


Naturally, people took issue with the extortionate prices.

But others thought it was actually a genius move.

Nonetheless, not taking the price point into account, many people accused Kanye of trying to win black people back on his side by using links to Christianity (especially practices symbolic in black churches) after he was cancelled for saying that slavery was a choice and showed his support for President Donald Trump.

What do you think? Tweet us @popbuzz and let us know!