Kim Kardashian is launching a line of boob tape for SKIMS
14 November 2019, 12:30 | Updated: 14 November 2019, 12:38
The SKIMS Tonal Body Tape is launching on 14 November and will retail for $36 (£27.99).
A day doesn't go by without Kim Kardashian announcing the launch of a new product. From perfume to makeup and even shapewear, is there anything Kim doesn't sell? Well, now Kim is selling body tape and she might actually be onto something with her latest business venture.
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The Keeping Up With The Kardashians star revealed that her brand SKIMS Soloutionwear would be releasing a revolutionary boob tape in three nude shades. Kim has been lifting her boobs using tape for years, after struggling to find bras that can be worn beneath her favourite extremely low-cut dresses. But, in the past, she's been forced to use strong (and painful) gaffer or duct tape that has "burned and ripped" her skin. Luckily, Kim's new invention is much kinder and won't rip off your nipples.
Using a topless model, Kim demonstrated exactly how her body tape could lift the boobs and allow the wearer to rock plunging outfits. "I go right in over the nipple," she explained. "I try not to go too much in by her neck because usually a dress comes in that way. You lift it to the desired lift. You try to not lift it too much to where it wrinkles."
She added: "Guys this has been such a lifesaving secret that I learned on set of a fragrance shoot. The key to the tape is you do not want it to be too stretchy." Now, you might be thinking, 'Yep, sounds great but how does it come off?' Well, apparently it's not as painful as you would think. The model peeled the tape clean off and said it "wasn’t painful at all".
Kim also shared some of her most famous looks where it looked like she had gone braless but she was actually wearing tape beneath her dresses.
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That's not Kim's only new product either, she has also created nipple pasties made from the same material as the body tape, which is available in the same shades.
I’m going to show you some examples of when I have used tape! pic.twitter.com/wvThjRkbTp— Kim Kardashian West (@KimKardashian) November 13, 2019
Kim continued: "I haven't really seen a tape that's out there that was in different variety of new colours, so I'm excited to launch these really soon along with our nipple covers."