Kim Kardashian's new shapewear line earned her millions within minutes
12 September 2019, 16:54 | Updated: 26 January 2022, 19:22
Drinks are on Kimberley, I guess?
We know Kim Kardashian is already ridiculously rich (she's worth $370 million, according to Forbes) but her fans have just made her a little bit richer. Kim's latest business venture in the world of shapewear earned her a substantial $2 million within minutes of it launching.
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According to TMZ, within the first few minutes of Kim's range going live on Tuesday (10 September), Skims Solutionwear raked in millions and nearly every item was sold out. For context, well-known shapewear brand Spanx made $4 million in its first year. A WHOLE YEAR.
As is to be expected with any Kardashian-Jenner product launch, Kim's fans were desperate to get their hands on some Skims garments. So much so, that the site actually crashed before the products even went on sale as it was unable to handle the amount of traffic it was getting. Because of this, Skims reportedly had to delay the launch by an hour.
Kim has been pushing the range for a while now, announcing it as "Kimono" in June 2019, before changing the name to Skims following a little cultural appropriation backlash.
The Keeping Up With The Kardashians star enlisted sisters Kourtney Kardashian, Khloe Kardashian, Kendall Jenner and Kylie Jenner to model for her. She even brought on Alice Marie Johnson to showcase the collection, after helping to free her from prison in 2018.
Don't worry if you didn't get your hands on the first drop, though. Kim will be restocking Skims shortly.
View this post on Instagram
Wow! Thank you to everyone who supported our @skims launch day yesterday, it was beyond what I could have imagined and I’m so incredibly thankful! For anyone that didn’t have a chance to shop yesterday, we still have some of the shapewear still in stock in colors Onyx, Umber and Oxide and many of my must have underwear and bra essentials that are perfect everyday basics. If the @skims item you wanted is sold out, pls follow our Instagram page and visit our website to sign up for restock alerts! Our teams are working overtime to get everything restocked ASAP and my goal is to get our business to a point where we can make my shapewear and essential underwear items available and accessible always. I cannot wait to see everyone in your @skims. Pls be sure to tag me when you receive your order and let me know what you think!!!