These Louis Vuitton braids are breaking the internet and they're SO extra

4 January 2019, 17:18 | Updated: 4 January 2019, 17:28

Magnus Juliano with Louis Vuitton braids
These Louis Vuitton braids are breaking the internet and they're SO extra. Picture: Instagram/@magnusjuliano
Jazmin Duribe

By Jazmin Duribe

Everyone wants to cop some Louis Vuitton… even if it could make you bald.

The infamous Louis Vuitton monogram is synomous with luxury, style and $$$. But a Louis bag? So boring. So 2018. So over. This year we're wearing our designer goods in our braids. Well, one rapper-come-designer is at least.

Magnus Juliano has reworked the signature brand logo and turned it into the ultimate braid accessory. And just like that my scrunchie looks unbelievably dull.

The graphic designer – who hails from Columbus, Ohio – cleverly used 3D printing to create the look. Using a 3D-printing company co-founded by his former university professor, it took Magnus six long months to print each design and put it all together. And with the help of a hairstylist, they were able to attach the pieces to each individual braid. It truly takes a village.

Magnus shared a photo of his brightly coloured tresses to Instagram and soon the eye-catching look went viral.

His avant-garde hair accessories were even picked up by Vogue and Marc Jacobs. With the internet living for his look he made the bold move to contact Virgil Abloh, artistic director of Louis Vuitton's menswear collection. He tweeted: "Hey Virgil Abloh, can I earn an internship? I have ideas!"

Sadly, not everyone was so keen on the "tacky" braids.

Nonetheless, for every shady comment there was someone who actually wanted their own Louis braids.

But Magnus' bold statement wasn't all about fashion. "The idea was birthed from multiple inspirations," he revealed to

"The first being access. Dapper Dan, a black streetwear designer, used the likeness of huge fashion houses in the 80s and created hip-hop couture pieces that were in my opinion revolutionary. Fast forward to now, Louis Vuitton has hired Virgil Abloh, another black streetwear, designer for a prominent position.

"It just feels good knowing that these dreams are possible now! The second inspiration came from my African culture. Beads and braids are an expression and communicative. Thirdly, I believe hair jewellery and accessories are underrated. I also saw an opportunity for innovation and took it."