This Nike campaign showing a model's armpit hair is dividing the internet

26 April 2019, 15:07 | Updated: 26 April 2019, 15:17

Jazmin Duribe

By Jazmin Duribe

Ugh, it might be 2019, but it looks like we still have a long way to go before female body hair is accepted.

Nike have caught some heat for their latest campaign which shows the model proudly showing off her armpit hair. The sportswear brand used Nigerian-American singer Annahstasia Enuke in the new advert, which was shared on Instagram with the caption, "big mood".

Unicorn armpit hair is the latest WTF trend taking over the internet

In the photo, Annahstasia is rocking a Nike sports bra and fierce silver jewellery. With her arm over her head, Annahstasia's neatly-trimmed armpit hair is exposed.

Although Annahstasia looked phenomenal, her armpits appeared to be the hot topic in the comment section. The misogyny JUMPED tf out with this one.

People walk by a Nike store in Manhattan/Annahstasia in Nike ad.
Nike. Picture: Getty/Instagram:@nikewoman

Some called it "disgusting" that she would dare to even show hair that literally most people on the planet have.

"Ew no thanks," one person commented. And another said: "Disgusting she needs to shave," while a third added: "Horrible PR move. Less than one percent of your female target market doesn’t shave. Wtf is going on?"

Thankfully, among the hateful messages were positive one's too. Because, seriously, it's just hair.

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