Zara just revealed its new logo and everyone is roasting it

31 January 2019, 16:31

Zara's new logo is making people feel "claustrophobic"
Zara's new logo is making people feel "claustrophobic". Picture: Zara
Jazmin Duribe

By Jazmin Duribe

Who knew a logo could trigger SO many people?

The internet snapped when Zara unveiled their brand new logo and pretty much everyone hates it.

Now, the Spanish fashion brand are known for pushing the envelope when it comes to style, just look at the way the Zara models pose. The new logo, designed by the Baron & Baron agency, pushes the four letters much closer together, which means they're now overlapping.

Zara changed its logo back in 2010, but no-one appeared to have an issue with it because it was very similar to the previous one. But soon people were absolutely dragging the retailer's new design online, branding it "cramped" and crowded, and soon it became a meme.

Apparently, the claustrophobic look isn't all the rage.

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