Kylie Jenner Is Selling Concealers Now But Fans Think There Is A MAJOR Problem With That

8 December 2017, 11:38 | Updated: 18 December 2017, 16:16

Kylie Jenner Concealer
Picture: Kylie Jenner/Instagram Kylie Cosmetics/Instagram
Nicky Idika

By Nicky Idika

Everyone keeps asking the same question and they have a point.

Kylie Jenner is officially branching out of the world of lip kits. The internet is reacting to news that the youngest Jenner has decided to try her hand at solid lipsticks and a range of 30 concealer shades.

It's a bold push for the businesswoman, but some people are voicing concern over the practicality of buying concealer online from a retailer that does not accept returns or issue refunds.

Here are the thirty colours swatched on a few different skin tones.

Anyone with a multi-step beauty routine knows that concealers can cross over into iffy territory very quickly.

Because Kylie Cosmetics do not have physical locations where buyers can swatch the products on their skin (and a no returns policy), fans are wondering how they are supposed to figure out their colour match.

Kylie Cosmetics does currently have a limited holiday pop up in seven US Topshop locations, but perhaps it is time to get these products into big retailers like Sephora for more than just the holiday season.

Looking at a photo online isn't the same as swatching it on your actual skin. I, myself, have never bought a concealer online unless I'd purchased it in a physical location previously.

Some fans are calling on the cosmetics company to revisit their returns policy in this instance, especially because these concealers aren't likely to come cheap. Perhaps Kylie Cosmetics should do what hardware stores do with paint and offer small sample product so customers can try it at home.

Saying that, we're almost 100% positive Kylie's loyal fans will buy up the concealers the second they're available on December 13th.