On Air Now
Capital Breakfast with Jordan North, Chris Stark and Sian Welby 6am - 10am
23 March 2018, 12:15
Omg, HOW did this not exist before?
You probably love online shopping as much as the next person, but there is one dilemma most clothing brands have failed to address for many of their online customers.
When you look at an outfit online, you're pretty much resigned to the fact that you're seeing these items on a person with a different body type than you.
omg i love @asos even more!!! finally showing the same item on girls with different body types ๐๐๐ pic.twitter.com/fU6pcbb6wt
— eleanor (@ejhc13) March 16, 2018
Keep your eyes peeled as this rolls out across our app ๐ https://t.co/Hb4aMD4zOE
— ASOS (@ASOS) March 21, 2018
Just when you though ASOS couldnโt get any better they start using multiple models with different body types to show how an item will look on different people. Absolute frontrunners bravo๐๐ผ๐๐ผ pic.twitter.com/H3QBYE8XtU
— Sarah Cant (@sarah_cant) March 21, 2018
Same dress on 3 different body types, @ASOS I applaud you๐๐ป๐๐ป๐๐ป pic.twitter.com/Hmryo2FKxP
— Emily Millington (@clark15_emily) March 20, 2018
On a related note, I'm really into this new thing @ASOS are trying in some parts of their site, where they show you the same item on different body types. I'm hoping they roll it out across the whole site soon, with a wide range of models. https://t.co/xnyTEHlj41
— Melissa (@somehowfurious) March 19, 2018
interesting , i like that concept! finally fashion brands are acknowledging that there are so many different body shapes and types!
— Vanishta M B (@Vanish6M) March 17, 2018
Hopefully this will expand to include bigger and smaller sizes in the future, but this is a strong start toward curating a fully inclusive shopping experience for customers of all sizes. You go, ASOS.