ASOS' New Feature Shows Outfits On Different Body Types And It's GENIUS

23 March 2018, 12:15 | Updated: 23 March 2018, 12:23

ASOS different sizes
Picture: ASOS
Nicky Idika

By Nicky Idika

Omg, HOW did this not exist before?

You probably love online shopping as much as the next person, but there is one dilemma most clothing brands have failed to address for many of their online customers.

When you look at an outfit online, you're pretty much resigned to the fact that you're seeing these items on a person with a different body type than you.

Enter ASOS, the online-only retailer who have begun roll-out on a feature that shows you what different clothes look like on different body types.

ASOS has indicated that shoppers should keep an eye out as the feature rolls out within their app.

Meanwhile, people are pretty impressed with this win for user experience and inclusivity.

Hopefully this will expand to include bigger and smaller sizes in the future, but this is a strong start toward curating a fully inclusive shopping experience for customers of all sizes. You go, ASOS.