These Unphotoshopped Pics Of ASOS Models Will Make You Scream "YAS"

30 June 2017, 15:34 | Updated: 30 June 2017, 15:37

Unretouched body ASOS
Nicky Idika

By Nicky Idika

"A round of applause for ASOS"

Let's face facts. Airbrushing, photoshopping, and "light retouching" are all ways to market heavily structured and unrealistic beauty standards. We all reluctantly accept the inherent unfairness of retouching models to within an inch of their lives and can only hope things change in the near future. 

Online-only retailer, ASOS may be quietly starting the anti-airbrushing revolution and customers have started to notice. 

ASOS stretch marks

via twitter/@Kelly_Horrigan

Visitors to the site have taken note of models who are appearing to sport their natural stretch marks and cellulite. Years of online shopping may have conditioned you to think no one in the world has cellulite, but ASOS is here to remind us that everyone does. 

It has never made sense to airbrush features that all women have. It would be like airbrushing out women's ears or eyebrows. We all have them, so what's the point?

ASOS no photoshop tweet

via twitter/@rhi_ellis 

ASOS swimsuits tweet

via twitter/@ninagrewal97

ASOS not photoshopping

via twitter/teganswann

It's a small gesture (and certainly only the beginning), but it sends an amazing message. 

Stretch marks, birth marks, skin dimples, and cellulite are normal body things. When they're airbrushed out and smoothed over, it makes young women believe that there is something wrong with their own bodies and skin. The truth is that women who are a size 2 have stretch marks and women who are a size 20 do as well. 

via twitter/@ElizaStaples

Kudos to ASOS for getting real with customers and respecting their models' bodies!