People Think This Cara Delevingne Ad Is Problematic AF And Some Fans Are Disappointed

22 December 2017, 12:47

Cara Delevingne Jimmy Choo Ad
Picture: Jimmy Choo
Nicky Idika

By Nicky Idika

"Disappointed in Cara for agreeing to be in this campaign if I'm really being honest."

If the Kendall Jenner Pepsi ad taught us anything, it's that context is everything. Cara Delevingne is probably thinking a lot about context right now, after her recent Jimmy Choo ad was branded as "tone deaf".

In the ad, Cara is seemingly catcalled in a way that is meant to suggest the compliments from men are about her shoes, not her body. However, given the extremely sensitive time we're experiencing with regard to sexual harassment, some people just aren't impressed.

You can watch the full ad and decide for yourself.

The intention of the ad comes across pretty plainly, but creating a permission structure to harass women in the street (if it's about their shoes!) does feel counter-intuitive to the times we're living in.

Suffice to say, people were disappointed with Cara's involvement.

This ad would have flown completely under the radar in the 90s and even early 2000s, but we are finally starting to have important conversations about sexism and inappropriate behavior.

Catcalling is problematic whether it's someone telling you to smile, making comments about your outfit, or being overly persistent with their compliments.

What do you guys think? Is this ad "tone deaf" or are people taking it a bit too seriously?