This Cosmetics Brand Cyber Bullied Their Customers And Now People Are Boycotting Them

22 February 2017, 16:37 | Updated: 8 May 2017, 17:09

Make Up Palette Complaints
Katie Louise-Smith

By Katie Louise-Smith

"It's not that expensive, it's just that you can't afford it..."

Drama is brewing in the beauty industry after this cosmetics brand just roasted their customers in their own Instagram comments. ZPalette is a brand that sells empty magnetic make up palettes for storing and organising all your de-potted eye shadows. They recently just launched a heated product that makes it easier to melt your make up and re-pot it. Sounds genius, tbh.

But after being inundated with comments on their Instagram about how pricey the product was ($85 by the way), the brand then replied to each individual person with some pretty nasty comments. 


Some of the comments included the brand taking jabs at their customers by insulting their wealth and roasting them by saying things like "Thank god, we don't need your money", "It's not that expensive, it's just that you can't afford it", "You look like a cheap date" and "You're in a dorm room, it might be a stretch for your budget."

After being asked if they had been hacked, they said no. In fact, they stood by the comments they had made on Instagram and issued a statement where they explained that they regretted absolutely nothing.

"Many times we adopt the face of the "company": stoic and implacable in the face of harsh "commentary". Sometimes we do not." 


Since then, people have been using the hashtag #BoycottZPalette to express their disappointment at the lack of professionalism displayed by the brand. 


In the fallout, the palette has been dropped by subscription services Boxycharm and Makeup Geek and people are now calling for both Sephora and Ulta to drop the brand too. 


What a mess.

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