CoverGirl Just Announced Their New Spokesperson And He’s a 17-Year-Old Guy!

12 October 2016, 13:02 | Updated: 8 May 2017, 17:09

James Charles Cover Girl
Katie Louise-Smith

By Katie Louise-Smith

Ain't nobody got time for your gender roles!

CoverGirl announced their newest spokesmodel yesterday (October 11) and for the first time in the beauty brand's 60 year history, it will be a male! In fact, you may recognise his face, impeccable jawline and make up skills from a certain set of flawless school photos that went viral earlier this year...


Yep, this is James Charles, the 17-year-old aspiring make up artist from New York who brought his ring light along to his senior year photoshoot for a little extra glam. Remember?


Since going viral, Charles has managed to amass over 75,000 YouTube subscribers and almost half a million Instagram followers. 


A photo posted by JAMES CHARLES (@jcharlesbeauty) onSep 14, 2016 at 4:18pm PDT


After flawlessly showcasing his incredible talent, CoverGirl just HAD to snap him up as their latest spokesperson. In a statement, the beauty brand described Charles' fearless expression as "an inspiration to anyone who might have been afraid to do the same,” while describing him as a perfect boundary-breaking role model.


A video posted by JAMES CHARLES (@jcharlesbeauty) onOct 11, 2016 at 6:11am PDT


"I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand."


A photo posted by JAMES CHARLES (@jcharlesbeauty) onApr 25, 2016 at 5:13pm PDT

He continued: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."


Following in the footsteps of Zendaya, Janelle Monae and Ellen Degeneres to name a few, Charles will appear in print, digital and television ads alongside Katy Perry who welcomed him to the CoverGirl family on Instagram.


A photo posted by KATY PERRY (@katyperry) onOct 10, 2016 at 10:52pm PDT


Yaaaaaaas Josh! Conquer the world and slay us with that highlight! 


A photo posted by JAMES CHARLES (@jcharlesbeauty) onJul 28, 2016 at 11:15am PDT


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