Diesel covered their jacket in a homophobic slur and people are offended

8 November 2018, 13:19 | Updated: 11 June 2019, 21:00

Jazmin Duribe

By Jazmin Duribe

Model in Diesel HC-J-SOULY Satin bomber jacket with all-over print
The HC-J-SOULY Satin bomber jacket with all-over print. Picture: Diesel

You can pay £350 to be insulted too.

Diesel have designed a bomber jacket with the word "faggot" stitched into it to clap back at internet haters – and understandably people are seriously offended. The controversial item is part of their "Haute Couture" collection, which also includes t-shirts and hoodies with offensive slogans scrawled on them too.

Celebrities were asked to front the campaign and pick the worst online comments they had ever received. 13 Reasons Why actor Tommy Dorfman chose to wear the "faggot" jacket, Gucci Mane's t-shirt read "Fuck You, Imposter" and Bella Thorne's said "Slut." Nicki Minaj even features in the star-studded campaign wearing a "Bad Guy" top. Yep, this is the Diesel deal she was beefing with Cardi B about.

The idea behind the campaign is that by wearing the harsh comments you receive, you can take away the power of the hateful words. The campaign read: "Haters gonna hate? Ok. We got haters. You got haters. Everybody does. Do we care? No we don't. We actually….wear. Discover the Diesel Haute Couture Collection because the more hate you wear, the less you care."

Haute Couture actually launched in September, but people are still calling out the brand online. Some have accused Diesel of commercialising hate and branded the jacket "disgusting" and "homophobic".

Diesel addressed the backlash when the collection debuted, tweeting: "It's worth repeating: you don’t make online hate disappear by hiding it." The brand also released a statement, which read: "We have all been victims of negativity and criticism on social media. Whatever you do online, there is always somebody ready to criticise. And when hit by unjustified hate, most of us take a step back. But hiding and feeling bad about is not going to help anyone.

"The truth is this: The more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm. This is why we are launching Haute Couture. A unique collection designed to do just that: disempower hate."

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