Rihanna's New Beauty Collection Is Blowing People's Minds For This Incredible Reason

8 September 2017, 13:32 | Updated: 15 November 2018, 15:02

Rihanna beauty line asset
Nicky Idika

By Nicky Idika

Rihanna did THAT.

Celebrity beauty lines are nothing new. Stars like Kim Kardashian and Kylie Jenner have made their individual marks on the beauty world by turning their huge social followings into massive sales.

Rihanna has launched her own beauty venture, Fenty Beauty, but she's doing something that other companies have been unable (or unwilling) to do for years. 

Fenty Beauty has launched with FORTY shades of foundation and women everywhere are seriously blown away. 

Normani Kordei from Fifth Harmony even left a comment that basically summed up what SO many brown women thought when they first saw Rihanna's line.

Normani Rihanna comment

via Instagram/fentybeauty

It's no secret that women of colour are largely ignored by beauty companies. Brown women come in so many shades but routinely see themselves represented in two or three basic colours by big name brands. Subtle differences in tone and warmth are rarely considered by companies who love to tout superficial "diversity campaigns". 


People are seriously in awe of the amount of choice Fenty Beauty is offering. 

Fenty beauty reaction 1

via Twitter/@K_Messias_

Fenty beauty reaction 2

via Twitter/@TrulyCrystal_

Fenty beauty reaction

via Twitter/@NezerKnows

Rihanna even took the time to explain why it was so important for her to create an inclusive range.

Brown women aren't the only ones seeing more choice either. People have been quick to note that paler skin tones that are not normally catered to have been included in the launch as well.  

The truth is that big companies have had the ability to do this for years. When you walk into a drugstore and see TWO shades of foundation for brown women, that is a choice. 

Speaking to ETRihanna said, "All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter."

Rihanna is reportedly considering adding MORE shades for future releases and looks to be going out of her way to include all the gorgeous tones out there. 

via giphy