G-Eazy and Gigi Hadid Publicly Cut Ties With H&M Over Hoodie Controversy

10 January 2018, 11:15 | Updated: 15 November 2018, 15:22

H&M model, Gigi Hadid, G-Eazy
H&M model, Gigi Hadid, G-Eazy. Picture: H&M, Dimitrios Kambouris/Getty Images for Glamour, Frederick M. Brown/Getty Images for dcp

By James Wilson-Taylor

The clothing company has now issued an apology on Instagram after being called out for racially insensitive marketing.

Clothing brand H&M have released an apology statement after they produced a marketing image image featuring a young black model wearing a hoodie with the phrase "coolest monkey in the jungle" written on the chest.

The Weeknd, who developed his own clothing line with the brand in 2017, cut ties with them earlier in the week, while G-Eazy and Gigi Hadid have now also distanced themselves from the company as a result of the fallout. G-Eazy released a short statement on his Twitter feed while Gigi responded to a fan question sent to her on Instagram.

The image of the young boy has circulated widely on social media, angering many customers and celebrities for its racist implications.

The company have now released a statement via Instagram in which they call the move "accidental in nature" but are still "deeply sorry":

A post shared by H&M (@hm) on

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on