This Genderqueer Prom Collection Is The Stuff Of Your Alternative Dreams

17 February 2016, 10:46 | Updated: 8 May 2017, 17:09


By Alim Kheraj


If you're anything like us then the idea of prom fills you with nerves, dread and just feeds into your outsider complex. 

You see, Prom can be a difficult period if you feel even the tiniest bit marginalised. It can, at times, seem like a popularity contest, enforcing conservative and heteronormative ideals upon you. Likewise, who wants to end up wearing a mint green taffeta 'dress'? 

Enter, then, rising fashion designer BCALLA, neé Brad Callahan, a 28-year-old from Brooklyn tearing up the traditional prom rule book with his latest Autumn/Winter 2016 collection

Having worked with the likes of Lady Gaga and Miley Cyrus (Callahan designed Cyrus' VMAs outfits), BCALLA's latest collection is full of popping pinks genderqueer, subversive plays on the traditional prom attire. 


A photo posted by @bcallabcalla onFeb 12, 2016 at 10:12am PST

The collection, appropriately titled 'La Vie En Rose', features familiar faces, like RuPaul's Drag Race contestant, Pearl, for whom BCALLA are working closely her Battle of the Seasons tour looks.


A photo posted by @bcallabcalla onFeb 12, 2016 at 10:24am PST

The designer has also carefully selected his models, playing with traditional forms of beauty. 


A photo posted by @bcallabcalla onFeb 12, 2016 at 10:20am PST


A photo posted by @bcallabcalla onFeb 12, 2016 at 10:27am PST

Speaking to Fusion about the collection, Callahan stated that he was inspired by his own experiences of going to prom. "I was on vacation with a bunch of friends," he said,  "and we kept listening to 'La vie en rose' by Grace Jones, which made me romanticize my queer life and think about everyone going to a formal dance together." 


A photo posted by @bcallabcalla onFeb 12, 2016 at 10:16am PST

Given that we still live in a time where LGBTQ students are chastised for expressing themselves at prom, we feel this collection is hella important. And, we have to say, we're pretty taken with all this and, if we were allowed to go back to prom, we'd totally genderqueer the f*ck out of our outfit.

Check out BCALLA's entire AW/16 campaign over on his website, and let us know what you think down below or on Twitter @PopBuzz. TY!