People Are Losing It Over The Outrageous "Spelling Mistake" On This Tote Bag
26 July 2017, 11:42 | Updated: 15 November 2018, 15:27
Oh my god, how did this happen?!
Everyone loves a tote bag, don't they? But if you're looking to buy a new one, whatever you do, don't buy this one.
Belle Chic, an online store that sells all sorts of cute, handmade and pinterest inspired products, have been selling this innocent lil' tote bag by Quotable Life that is SUPPOSED to say 'My Favourite Colour Is Glitter' but everyone is losing their minds over it because it doesn't look like it says 'Glitter' AT. ALL.
Thanks to a little slip up in the typography department, everyone thinks the bag says the name of a very very bad historical figure and once you see it, you'll be hard pressed to see anything OTHER than that name.
Here's the original tote that caused all the drama. Can you spot the glaring mistake?
Belle Chic
Yep, instead of glitter, some people are convinced that the tote bag says 'Hitler' and the more you look at it, the more obvious it becomes. How on EARTH did that get past the initial design stages?! All it needed was a capital 'G', honestly... Needless to say, Twitter had a field roasting the product.
my fav colour is also hitler pic.twitter.com/0tMnOGpsOG
— some quack (@hurlarious) July 23, 2017
They really should've gone for a capital 'G' here https://t.co/IU2IsgcZXb
— Caitlin Jones (@_CMarieJ) July 24, 2017
Oh dear. This is why good typography is important! https://t.co/Vy0wbMoahW
— Eiynah -- (@NiceMangos) July 24, 2017
This makes me Fuhrious
— FATIMA (@saltyfati) July 24, 2017
How did the designers Nazi that
— morganne (@FUCKIECHINSTER) July 24, 2017
After the hilarious meltdown on Twitter, the design of the bag was eventually (and thankfully) changed and 'Glitter' is now written in a new font that does NOT look like it says Hitler at all.
Matt Molen the Chief Marketing Officer for Belle Chic told Allure: “While I realize that most of the social media buzz and commentary has been tongue-in cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support.”
We are beyond embarrassed about the design of our GLITTER tote bag. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj
— BelleChic (@bellechicdeals) July 24, 2017
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