H&M Will Begin Selling Clothes Made Of "Poop Fabric"
7 April 2017, 13:42 | Updated: 8 May 2017, 17:09
Fecal fashion is on its way.
We should all be doing our part to promote ethical fashion. Shopping at second-hand stores and participating in programs that take your old clothes for scraps are just a couple of ways we can positively impact the clothing industry. Another way we can do that? We can start wearing poop clothes. No, seriously.
As a part of their huge sustainability effort, H&M are leading the way with some innovative production initiatives. One such effort will include textile production from cow manure and, truly, the future is now.
The fabric's inventor Jelila Essaidi is calling it something other than "poop fabric" (thank God). Mestic is the fancy sounding name for the eco conscious material made from cow excrement.
As explained in the video, the world is apparently experiencing a harmful surplus of manure. This means that there is more animal waste than we are able to put to use and scientists are now actively searching for ways to turn that poop into useful goods.
H&M plans to be "energy positive" by 2040 and are investing millions a year in sustainable clothing production. The clothing won't smell, so that's one less thing to worry about.
We've got to admit it. It sounds low-key gross but I, for one, am looking forward to wearing my first all-poop outfit.