There’s Actually A “Scientific” Reason Why You’re Obsessed With Hot Topic And Urban Outfitters

30 March 2017, 13:56 | Updated: 8 May 2017, 17:09

Hot Topic Urban Outfitters
Katie Louise-Smith

By Katie Louise-Smith

We've been sleuthed.

If you could only buy your clothes from one store every day for the rest of your life, which store would you choose? Would you head straight to Topshop? What about H&M? Urban Outfitters? Or would you lock yourself in your nearest Hot Topic and never leave the shop floor ever again? (You'd pick the last two wouldn't you? Same.)

Apparently, there's a reason why we're all so obsessed with shopping at Urban Outfitters and Hot Topic at the moment.

A study was carried out on 220 million consumers (that's a big number innit?) that looked into their shopping habits over the last six months and ol' faithfuls UO and HT came out as the number one places to shop for millennials.

So why are so many of us spending so much time inside the hallowed doors of both stores? Well, apparently it all comes down to ~nostalgia~. 

Fashionista reports that the two brands' cheeky penchant for the throwback 90's vibes is really striking a chord with the attitudes and styles of today's millennials. From your ripped jeans, down to your vintage band t-shirts, both stores have got it on lock. 

Urban Outfitters have also been catering for the sudden rise in demand for old school sports brands too, like Fila and Ellesse. In fact, since UO dropped the new brands last summer, there's been a reported increase in sales over the past six months. 

And as for Hot Topic, they've been busy tapping into all your fandoms; from the newest band t-shirts, right up to limited edition fashion collections based on movies like Suicide Squad and TV shows (Supernatural, Stranger ThingsOnce Upon A Time etc...) 


A post shared by hottopic (@hottopic) onDec 1, 2016 at 9:23am PST


This whole nostalgic trend is showing now signs of slowing down either - so you can expect a few more stores to start latching onto your aesthetic in the new few months. And quite frankly, it's really gonna do some damage to your bank account... and ours.