Kylie Jenner, Clearly Shook By Fenty Beauty, Is Now A Beauty Vlogger On YouTube
29 September 2017, 11:40 | Updated: 15 November 2018, 15:04
Could this be the start of a long and illustrious YouTube career?
Despite having a ten-year long run on her family's TV show and even getting her own Life of Kylie spin-off, the youngest Jenner is still pursuing more ways to reach her audience.
Enter Kylie and her best friend Jordyn vlogging in the beauty mogul's lip-themed "glam room" for the first time. The girls donned their YouTuber hats to introduce Kylie's fall lip kit colours.
Kylie and Jordyn made their vlogging debut by testing out the five new lip kit colours onscreen. These included a couple of neutral colours as well as a far-out purple shade called "wicked" to spice things up.
Judging by the supportive comments left on the video, the girls may just fit into the beauty vlogger community. "Omg Kylie sounds so fragile but she's queen," wrote one person. "Manny Mua is shaking in his boots," wrote another commenter.
With all the baby drama surrounding her family, it's clear that Kylie is keen to recommit herself as a beauty mogul in time for her lip kit launch. That, and the fact that the celebrity beauty market has certainly become a bit cramped since her last release.
Fenty beauty has shown a commitment to girls of all shades and even Nicki Minaj's MACxNickiMinaj collaboration will be available to fans in time for Autumn. There is definitely a need for Kylie to reach the fans in a different way this time around.
No word on whether this will be a regular occurrence or just a one-off for the entrepreneur, but it would certainly be a smart strategy. Her older sister Kim also turned to YouTube in the promotion of her own beauty line.