MAC's New Lipstick Campaign Will Give You All Kinds Of Beauty Goals

4 May 2016, 14:22 | Updated: 8 May 2017, 17:09

By Katie Louise-Smith

@_katesss

*frantically starts mixing the Stone Lipstick and the Plum pencil*

This is not a drill, beauty lovers. It's real, it's happening and we've never felt so aliiiiiive!

MAC have officially caught onto what we've been doing this ENTIRE time and have started a new colour mixing project on Instagram.

M∙A∙C is about creativity, ingenuity and originality. And so are you! We’re challenging you to invent your very own Lipstick shade by mashing up all the Lipstick shades you want. Share it by using #MACMixMash and let us know the products you used. We’ll be posting some of the genius colour concoctions on our social channels! www.MACMixMash.com

A video posted by M∙A∙C Cosmetics (@maccosmetics) onMay 2, 2016 at 7:15am PDT

Called MAC Mix + Mash, the project invites everyone to mix their favourite MAC colours and products to create new looks.

Twilight Potion #regram from @tausha_doll at M·A·C at Nordstrom Southcenter in Seattle, Washington - created using #VIVAGLAM V Lipstick mixed with Pearglide Intense Eye Liner in Industrial, and topped with #FutureMAC Mineralize Glass in Interstitial. #MACMixMash #MACArtistChallenge #FutureMAC #VIVAGLAM #MyArtistCommunity #MyArtistCommunityNorthWest #MACCosmetics

A photo posted by M∙A∙C Cosmetics (@maccosmetics) onMay 3, 2016 at 10:38am PDT

So... your mission, if you choose to accept it is to create a brand new mind-blowing shade of lipstick.

The rules are as follows: 1) Send a selfie. 2) No ombre lips. 3) And list the colours or products that you've used. 4) Share it using the hashtag #MACMixMash.

#MACMixMash #regram from @mitocadoryyo at M·A·C Calle Preciados in Madrid, Spain - created using Lipstick in Media, Pigment in Blue Brown, and Lustreglass in Lustrewhite. #MACMixMash #MACCosmetics #MyArtistCommunity #MACSpain

A photo posted by M∙A∙C Cosmetics (@maccosmetics) onMay 2, 2016 at 12:40pm PDT

No word on whether they'll be making any of the outcomes actual products but yeaaaaaah, they need to make this one official ASAP.

Lips dark as the night #regram from @collinrileyriot at M·A·C Pro Powell in San Francisco, California - Created with Lipmix in Black topped with Lipglass in Clear and Glitter in Reflects Blue. #MACArtistChallenge #MACPro #MyArtistCommunity #MACCosmetics #MACMixMash @audelz

A photo posted by M∙A∙C Cosmetics (@maccosmetics) onApr 30, 2016 at 6:05pm PDT

No... this one should be real.

#MACMixMash My Custom Lip Creation; using @maccosmetics Prep&Prime Lip | So Chaud Matte Lipstick | Cherry Lip Liner | Blue Brown Pigment | #MyArtistCommunity #MACCosmetics #MacArtist Miami, Florida: Aventura Mall

A photo posted by TeeOna Lane (@teesofab) onMay 2, 2016 at 7:45pm PDT

WAIT! THIS ONE IS BEST!

one of the best @maccosmetics combo ever products: Stone lipstick + Plum pencil #MACArtistChallenge #MACMixMash #MACCosmetics

A photo posted by Anastasia Lukovkina (@lukovkina) onMay 3, 2016 at 10:55am PDT

NO THIS ONE!

@maccosmetics Naturally Transformed Lipstick, Stripdown Lip Pencil, Old Gold Pigment and Clear Lipglass #maccosmetics #macartistchallenge #macmixmash

A photo posted by Sarah Moy (@sarah_moy_makeup) onMay 2, 2016 at 10:04pm PDT

OMGGGG!

#MACmixmash jist frost lipstick with copper sparkle pigment pressed on top and clear gloss !! #macartist #maccosmetics @maccosmetics #macartistchallenge

A photo posted by Alexis (@lickmy_dimple_) onMay 2, 2016 at 12:01pm PDT

There's so many good lewks.

OBSESSED. Liquid matte lipstick in #Recollection mixed with #Stone lipstick. @maccosmetics #macmixmash #maccosmetics #myartistcommunity #myartistcommunitysc #macgirls

A photo posted by Kayla (@eye_am_woman) onMay 2, 2016 at 4:59pm PDT

Even the guys are turning it out!

Spring POP Products Used: Snow Shadow Prolongwear Eye Liner, Sassy Moss Fluidline, Red Reflects, Jet Boy Cremesheen Gloss 316 Lip Brush @maccosmetics #MACArtistChallenge #MacMixMash

A photo posted by Joèe Jameson (@joeejameson) onMay 3, 2016 at 9:11pm PDT

Help us.

Titanium grey #gitewww #MACMixMash @maccosmetics #mix #lips #lipgame #bold #grey #slate #cleargloss #jangancemuh #try #experiment

A photo posted by AzharZainul (@azharzainul) onMay 2, 2016 at 10:48pm PDT

Just take all our money and let us die in peace.

Mixing colours Antique Velvet lipstick mixed with Blue Brown pigment and Clear Lipglass @maccosmetics #maccosmetics #mac #makeup #macartistchallenge #macmixmash #lipstick

A photo posted by Lizzie Sutherland (@lizziesutherland) onApr 28, 2016 at 10:25pm PDT