This Makeup Challenge Is Fighting Mental Health Stigma In The Most Empowering Way

24 January 2017, 12:26 | Updated: 19 November 2018, 16:15

Makeup challenge asset
Woodrow Whyte

By Woodrow Whyte

This is high-key amazing.

Beauty challenges have a reputation of being a little ridiculous (who can forget 'Dickliner'?) but this latest challenge has an amazing message to share about mental health.

The #InsideOutChallenge involves participants using makeup to create an outward expression of what they feel on the inside - and the results are truly incredible.

The challenge was started by Yasaman Gheidi, who wants to help challenge the stigma surrounding mental health through art. She originally posted the challenge on her YouTube but then shared to Instagram. Since then, hundreds of people have taken the challenge and shared their own stories with mental health issues. Check out the looks below and read the brave and inspiring stories in the captions too. 

1. "People think we're weak or lazy, but in reality we are moving mountains every single day!"


This is my visual interpretation of depression: it's like a deep dark spiral in my head. The thing with depression is that people think we're lazy, that we just want to stay in bed all day and feel sorry for ourselves. They think that if we wanted to we could just get up and suddenly feel better. When you're depressed it feels like there are extremely heavy weights attached to every part of your body, so seemingly effortless everyday tasks feel incredibly strenuous. Sometimes just sitting up in bed takes so much energy and mental pep talk, and sometimes the dull ache of it blocks away any motivation to get up for school or go to work. Those of us with mental illnesses have to battle our own minds everyday! Just take a moment to realize how incredibly difficult that is to do! People think we're weak or lazy, but in reality we are moving mountains every single day!!! People don't look at people with other visible illnesses and judge that person's character based on their illness, so why is there still so much judgement and stigma around mental illness? I challenge you to take the #insideoutchallenge, to show others what your mental illness looks and feels like or support others as an ally through participating. Together we CAN chip away at this stigma, we CAN make a difference, and we CAN make the world a kinder place. _____________________________________________________ FACE: @kryolanofficial Aqua colours, @nyxcosmetics @nyxcosmetics_canada black liquid liner + "wonder pencil" in light, @katvondbeauty Shade+Light Eye, @morphebrushes 35B ______________________________________________ #mentalillnessawareness #mentalhealth #mentalillness #mentalhealthawareness #selflove #change #hope #inspiration #depression #makeup #makeupbyme #makeupaddict #mua #makeupartist #motd #nyxcosmetics #katvondbeauty #kvdlook #kryolan #morphe #morphe35b #buzzfeed #instagram #vancouver #art #instaart #instamakeup #instagood

A photo posted by YASAMAN GHEIDI (@lilmoonchildd) onJan 19, 2017 at 5:27pm PST


2. "Just remember, there's no reason for you to suffer alone"


☆Inside Out Challenge☆ Inspired by the ever beautiful @lilmoonchildd This is my interpretation of Anxiety and Depression. My anxiety constantly reminds me of how I'm never good enough and the deep hollowness I feel from depression. Mental Health is no joke and too many people are embarrassed to admit they are suffering. Just remember, there's no reason for you to suffer alone. Also, writing on your face is freaking hard and props to who can do it well #insideoutchallenge #mentalhealth #anxiety #depression #art #artist #selflove #makeup #mua #makeupartist #makeuplook #slave2beauty #makeupartistry #undiscovered_muas #eyebrowsonfleek #cosmetics #beauty #wakeupandmakeup #picoftheday #photooftheday #cosmetica #eyebrows #makeupartistsworldwide #nyxcosmeticsaustralia #morphebabe #australia #adelaide #insideout

A photo posted by Bec (@xxnever_neverlandxx) onJan 20, 2017 at 12:20am PST


3. "I'm stuck with it so I might as well take advantage of it"


4. "The more the social stigma lifts, the better"


I'll be posting 3 photos in the next few hours. All are of the same makeup look, inspired by @lilmoonchildd 's #insideoutchallenge. The challenge is to raise awareness of/for mental illnesses. The goal is to show how uniquely someone can be emoting on the inside, despite a normalized outward appearance. I inherited depression and anxiety disorders from my mom, who inspires me constantly to keep moving forward. I know there will always be road blocks, but I'm actually really happy by how much understanding there is on social media now about anxiety/depression. It doesn't have to be a dark mystery! Everyone's experience is different. The more the social stigma lifts, the better. Thanks and praise to everyone who helps humanity toward this goal. I'll explain my makeup concept and how it reflects my anxiety in my next post. Lip is KVD's Lolita. White pigment is by Kryolan in Pearl over Mehron white water cake. More details to follow. (Check out @lilmoonchildd 's page, btw! She's an amazing human being and one of my favorite MUAs on Instagram.) #makeup #portrait #creativeportrait #anxiety #depression

A photo posted by Britt Gorman (@bat.barbie) onJan 16, 2017 at 4:21pm PST


5. "Just because one looks happy, in no way means that is how they feel"


#InsideOutChallenge This challenge is to create more awareness for mental health. What we look like on the outside is NOT how one feels on the inside and this needs to be addressed. Just because one looks happy, in no way means that is how they feel. For instance, I've struggled with anxiety to the point I'd have breakdowns thinking about leaving my house. I couldn't go grocery shopping on my own. I felt pathetic about myself because of it, which led to depression. Feeling judged, feeling ugly, feeling stupid and feeling alone are not how people imagined I felt. I seemed happy, but it took a LONG time to become myself again- and it is still something I struggle with every single day. Here is to everyone fighting a battle with mental health. I'm here for you- and you are beautiful. I promise. #Makeup #Beauty #Lipstick #liquidlipstick #fiberlash #smokeyeye #Love #mentalhealth #mentalhealthawareness #depressed #Depression #Anxiety #Emotional #Cracks #TripleAbeauty

A photo posted by Alannah Albach (@alannahalbach) onJan 23, 2017 at 7:24pm PST


6. "I have carried on and will continue to do so"


7. "Everything inside is strange, miscolored, melting ice. Filling my heart with fears"


8. "This is my most meaningful art so far"


This is one of the best makeup challenges we've ever seen. We hope this inspires more people to talk openly about their mental health and the stigma that surrounds it.