Why Are People Getting So Offended Over This New Moschino Bag?

7 October 2016, 11:57 | Updated: 8 May 2017, 17:09

Moschino Pill Capsule Collection
Katie Louise-Smith

By Katie Louise-Smith

Have Moschino gone too far this time?

Uhoh, it looks like the fashion industry has been naughty again!

Jeremy Scott, creative director of Moschino and favourite of Katy Perry and Miley Cyrus, who is known for his completely wild and ridiculous fashion lines has just landed himself in a spot of trouble thanks to his latest capsule collection.

Scott is no stranger to controversial - and questionable - inspirations behind his runway shows. Remember when he sent an entire army of models down the runway looking like they'd just finished a shift at the most glamorous McDonald's restaurant in the world? 

Well, this season he's chosen drugs. 


A photo posted by Moschino (@moschino) onSep 26, 2016 at 5:46pm PDT


Drugs everywhere, I tell thee. 


A photo posted by Moschino (@moschino) onOct 4, 2016 at 4:45pm PDT


And when we say everywhere, we mean everywhere - even on the Hadid sisters.


The collection's slogan - #Just Say MoschiNO - is even a riff on the famous 'Just Say No' anti-drugs slogan that came to prominence in the 1980s.

And people are absolutely fuming at his latest collection, because they feel like he's "glamorising prescription medication."






In fact, there's even been a petition set up to stop the collection being sold in the US. The States are currently dealing with a severe Opioid addiction epidemic, with growing numbers of people dying from accidental prescription drug overdose. The glamorisation of medication within Scott's collection has been drawing so much criticism, US retail chain Nordstrom has had to pull the collection from their stores. 

Scott explained the inspiration behind the collection by saying “I always say, fashion is the only drug I do. It keeps me going…" but he is yet to comment on the backlash.

So what do you think? Has Jeremy Scott gone too far this time? Let us know in the comments.

via giphy.com

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