People Think This Brand Named Their Nail Polish Something SUPER Racist As A Publicity Stunt

23 January 2018, 12:24 | Updated: 15 November 2018, 14:56

Nail polish
Picture: Wyconcosmetics/CBS
Nicky Idika

By Nicky Idika

Wow, beauty brands are getting BOLD in 2018.

Unusual nail polish names are nothing new. From OPI's "I'm Not Really A Waitress" to Essie's "Spaghetti Strap", it seems that cosmetic companies aren't planning on returning to classics like "blue" and "red" anytime soon.

Enter stage left, a cosmetics brand no one has ever heard of coming through with the most racist nail colour name you can imagine. Italian brand Wycon cosmetics is feeling the heat after provocatively naming one of their nail polish colours "Thick As A N****".

Most people assumed it was a publicity stunt.

While others couldn't help but cackle at the absurdity of the phrase "thick as a n****"

Of course, the brand issued an apology after the backlash.

Whether or not this was a publicity stunt, there's no denying the layers of poor judgment here. There is plenty of racism and prejudice in the world without people going out of their way to invent new racist phrases for attention.

We hereby declare this brand we'd never heard of before today CANCELLED.