People Are Calling Out This Brand Over A Sweater With A Problematic Slogan

13 September 2018, 14:35

Revolve sweatshirt
Picture: Revolve Screenshot/Twitter
Nicky Idika

By Nicky Idika

The brand has apologised, explaining that they were trying to bring awareness to online bullying. Many have criticised the harsh slogan and choice of model.

Clothing brand Revolve has removed a controversial design from their site this week, after being called out for a sweatshirt slogan that many found offensive.

The retailer was criticised for a sweatshirt, named Paloma Sweatshirt, which touted the slogan "being fat is not beautiful it's an excuse".

Revolve sweatshirt
Picture: Revolve/Screenshot

People soon began to call out the sweatshirt's messaging, highlighting that the sweatshirt on a thin model was very problematic.

The exorbitant cost of the sweatshirt was also called to attention, with the slogan top priced at an eye-watering $168.

Writer and actress Lena Dunham, who was initially involved in a collaboration for this campaign, offered her own thoughts on the controversy, explaining on Instagram that the sweatshirts were meant to "highlight quotes from prominent women who have experienced internet trolling & abuse."

Dunham also called out the fact that Revolve had shared the designs "without consulting me or any of the women involved" and "presented the sweatshirts on thin white women."

Model and writer Tess Holliday had her own critique of the situation, explaining that inclusive model choice and sizes was a necessity for this type of campaign.

Revolve has since pulled the collection and offered an apology, clarifying that the designs were unveiled a day early and without context.

Revolve sweatshirt statement
Picture: via Revolve

Revolve will donate $20,000 to Girls Write Now "in the hopes that those who need it can still benefit from what was to be a meaningful, insightful and impactful collaboration by LPA."