Rihanna Naming One Of Her Fenty Products After Her Iconic Clapback Is A Whole Mood

26 June 2018, 17:16

Rihanna fenty eyeliner
Picture: Vogue YouTube/Fenty Beauty
Nicky Idika

By Nicky Idika

Product name goals, TBH

Rihanna has been known to deliver a savage moment or two. Some of her best clapbacks include "good luck booking that stage you speak of" and the iconic line "I'm not looking for a man, let's start there."

Fenty Beauty is young, but growing, and it was only a matter of time before Rih Rih borrowed an iconic line from herself to use as a product name.

Rihanna's latest creation, "Cuz I'm Black" flyliner is coming to Fenty Beauty.

Cuz I'm Black is a new long wear liquid eyeliner that got its name from a classic Rihanna clapback.

In 2011, someone tweeted about Rihanna and rudely pondered why her hair was so "nappy" in the cover art for her single "Man Down". Nappy is, of course, a colloquialism that describes hair textures typically associated with black people.

Rihanna, knowing that brevity is the soul of wit, responded by tweeting back "Cuz I'm Black Bitch!!!!". Simple, yet highly effective. We stan.

And that, dear friends is how Rihanna delivered one of the most efficient clapbacks in Twitter history AND used it as a product name 7 years later. Ugh, her mind.

via giphy

Needless to say, people appreciated the hell out of the name and reference.

Honestly, we don't expect anything less from the Clapback Queen herself.

Here's Rihanna using "Cuz I'm Black" on Instagram in case your life needed more โœจ today.