River Island pulls all plus size items from its stores and people are fuming

7 November 2018, 15:16 | Updated: 7 November 2018, 15:58

Plus size River Island model/Erica Mena shouting
River Island has removed all of its plus size clothing from its stores. Picture: Instagram/@riverisland/VH1
Jazmin Duribe

By Jazmin Duribe

River Island will now sell their plus size clothing online.

River Island – who have stores in the Middle East, Europe, South America as well as in the UK – removed their plus size range, RI Plus, from its stores. RI Plus launched in 2016 and sells clothing from sizes 18 to 28. Wide fit shoes are also included in the range.

The full RI Plus range will now only be available online after the clothing brand discovered that the majority of their sales come from online shoppers. However, there's limited plus size clothing in stores as it is and as one of the most well-known brands on the high street they shouldn't really be alienating plus size shoppers.

"After 18 months in both stores and online we found the vast majority of sales (average 85-90%) were online and we found that this was in line with market – that more and more shoppers are migrating to online shopping to have the options to try on at home," River Island told Cosmopolitan. "Making RI PLUS online only has given us the freedom to stock more lines and increase our rate of newness to give the customer more of what she wants faster than ever before."

Unsurprisingly, the move didn't go down well with River Island customers either. In fact, people were absolutely fuming about it and even thought it might be a publicity stunt.

The plus size clothing market is booming and even surpassing general fashion, but actually finding the clothes is still a challenge. Why?! Some plus size shoppers online complained that the RI Plus range wasn't plugged like the main one, which has ultimately led to its downfall.

Others noted the range was always shoved in the back corner of the shop. Giving plus size shoppers the choice to only buy clothing online sounds a little discriminatory and is definitely a step in the wrong direction.

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