The 7 Steps To Working With Google, According To FKA Twigs
5 December 2014, 12:51 | Updated: 8 May 2017, 17:09
The art of knowing how to tell Google to back the f**k off.
It's now widely known that FKA twigs partnered with Google for their Google Glass ad, which featured two of her songs 'Video Girl' and 'Glass & Patron'.
But now, in a recent session with SURFACE (via Complex), she's explained a little bit more about working with the corporate giant, confirming her creative freedom on the project and explaining a bit more about how it all happened.
Below, FKA's 7 steps to working with Google (wannabe Google employees, listen up.)
1. She thought the idea of working with Google was ridiculous at first.
"Google approached me, and they asked me to make this advert for Google Glass. My first reaction was 'no.' I was like, 'Why would I do that? That's ridiculous."
2. But she realised she should maybe branch out from her 'East London' hesitations.
"And then they asked again, and I was like okay, maybe I'm setting barriers for myself, because I'm sitting here, living in East London, signed to a cool label, Young Turks, with all my cool friends wearing cool clothes, and maybe I just need to branch out of that and work with a corporation."
3. Like a true 'Google-made' pro, she had the idea for the advert in the first 10 minutes of meeting with them.
"So I agreed to go and meet them in L.A., and I went to the sort of 'Glass haven,' and they showed me these glasses and how they worked. I just had an idea straight away."
4. She then told them to back the f*ck off (basically).
'I was like... "You have to let me do whatever I want. Don't change anything. It's my idea, I'm going to be very clear about everything. I'll do a storyboard; I'll make it perfectly clear to you what I want to do, but once it's done, you don't touch it."
5. She wanted the video to work as an ode to her successes, but at the same time wanted it to be about moving on.
"[The clothes] were all things that I pulled in that I'd worn before, like in the Dazed shoot for example. It was me acknowledging to myself how far I'd come and putting a full stop on that, and saying, 'Okay, it's time for me to move on, because I want to be bigger than a style or a certain way of being."
6. She also wanted to play on the fan notion of her as being unreal, or a "thing on the computer".
"I read before that when I speak in my gigs, people say it's disappointing, because I'm a human. Well, yeah, I'm a human. I'm just a girl, a woman I guess now, but I wanted to be able to play on that and then put a full stop on that through working with an amazing company.
7. She summed up what she liked about working with the giant.
"They were great to work with. They let me do whatever I wanted to do."