Excusez Moi, But Why Does This Emma Watson Doll Look Like Justin Bieber?

9 January 2017, 14:31 | Updated: 8 May 2017, 17:09

Justin Bieber Belle Doll
Katie Louise-Smith

By Katie Louise-Smith


Hype surrounding the brand new live-action Beauty and the Beast movie is starting to peak. With only weeks to go before it's release, Disney have started stocking the shelves with all the brand new merch - more specifically, the brand new merch featuring Emma Watson's face emblazoned across everything. 

We were pretty excited about it to be honest; a brand new generation of kids, falling in love once again with everyone's high-key favourite Disney Princess and reigniting their love for Hermione in the proc---- 



What on earth has happened here? Surely that can't be an official product, right? We hate to break it to you but gurl, it is legit. First spotted by Flickr user ozthegreatandpowerful in a store, the pictures suddenly went viral on Twitter. 


It's not only Justin that bares a striking resemblance to um... Belle. She looks a bit like YouTube's Alfie Deyes too.


Honestly, what is going on here? There's surely already a cast for Emma's flawless out there in the world so why didn't you lot just @ each other... we could have avoided this mess?! 

Warner Bros. / via giphy.com