McDonald's Have Gone Pop Punk, Are You Lovin' It?
17 July 2017, 09:45
The fast food joint's latest ad features some familiar music and stylings.
McDonald's latest advertising campaign seems to have one particular set of kids in mind - pop punk fans.
The new commercial for the fast food chain's "Big Flavour Wraps" sees a guy at the drive through window fall instantly in love with the Hayley Williams-esque figure making his lunch.
As you can see, our server has hair worthy of Good Dye Young, appropriately placed tattoos and even Josh Dun-esque eye shadow game.
More importantly, the ad is set to the song "What Do I Get?" by The Buzzcocks, '70s rock legends and arguably the original creators of the pop punk genre.
Thirsty for more? DOWNLOAD the PopBuzz iOS App here!
Plus, there is also a font reminiscent of The Sex Pistols' classic "Never Mind The Bollocks..." album used throughout.
A McDonald's ad campaign last year, also for the wraps, used similar ideas, but this new commercial has definitely amped up the pop punk flavour.
The ad has been met with quite a lot of criticism on Twitter, with many people offended by the use of punk imagery.
40 years on from the Pistols playing Manchester Free Trade Hall, & The Buzzcocks are the track for a McDonalds ad. Punk is dead.
— Gary Marks (@garylmarks) June 9, 2016
BRITISH MCDONALDS AD TRIED TO BE PUNK AND REFERENCE SEX PISTOLS PLS STOP
— lina (@gandalfkorv) June 12, 2016
That McDonalds advert with the 'Punk' girl making a wrap makes me want to eat my own face.
— Duke Silver (@Carl0sAlbert0) June 13, 2016
McDonalds baffle me. When promoting their wraps they decided to attach it to a musical genre. So they picked classic punk. For wraps. WRAPS.
— Nick Scott (@narcsville) June 10, 2016
Although some people have clearly been won over...
The new McDonalds ads are pandering to my love for punk ladies and it's working dammit
— louisee (@Louiseewotsit) June 10, 2016
So, what do we think guys? Is McDonald's ready to step up and take down Pizza as the pop punk junk food of choice?
Let us know your thoughts below.
