This Is The ONE Thing The "Wizards Of Waverly Place" Cast Were Not Allowed To Do On Set
30 January 2018, 12:23 | Updated: 9 February 2018, 16:37
"Disney was like ‘Whoa, whoa, whoa, you can’t do that"
Getting a behind the scenes look at our favourite shows is one the best things about living in the age of Twitter, Instagram, and Snapchat. Actors are usually given free reign to document non-spoilery behind the scenes moments, but it wasn't always like that. Just ask the cast of Wizards of Waverly Place.
The witchy Disney Channel comedy went on air the same year as iPhones and Twitter became popular, but Disney didn't immediately warm up to the idea of behind the scenes moments appearing on social media.
Show creator, Todd J. Greenwald, revealed to IBT that Disney initially barred the cast from sharing behind the scenes photos.
“The funny thing was, the iPhone came out the same year ‘Wizards’ came out [...] It was interesting because we were tweeting and taking pictures on set and Disney was like ‘Whoa, whoa, whoa, you can’t do that, you can’t do that.’ They put up these rules like we were in school, ‘You’re not allowed to post, you’re not allowed to tweet.’ Like those sort of hipster parent language, trying to make us not do it.”
That's pretty understandable, if you think about it. Disney likely weren't sure the cast would be able to keep the most thrilling moments of the upcoming season under wraps. TV and movie sets are notoriously sensitive about scripts leaking, as well.
Fortunately for fans, it seems Disney did eventually relax the rules as there are some adorable cast selfies floating around online.
These days, TV stars are encouraged to live tweet, hold Instagram Q&As, and do other social media related activities in order to get fans excited to watch.
We can only imagine the sort of bts GOLD we'd be privy to if Wizards of Waverly Place were on the air now.