'To All The Boys I've Loved Before' Has Unintentionally Boosted Sales Of This ONE Product And It's Hilarious

4 September 2018, 13:14 | Updated: 4 September 2018, 15:49

By Sam Prance

This is wild...

It's hard to believe that To All the Boys I've Loved Before came out just two weeks ago. In the time since Netflix released the hit teen drama, it's already amassed a legion of fans worldwide and established itself as a classic in the teen rom-com genre. Not only is it romantic af (we adore Lara Jean and Peter Kavinsky with every fibre of our beings) but it's also genuinely hilarious and all kinds of moving. Film-makers take note.

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In fact, TATBILB is so popular that it's already inspired a whole wave of memes (the edited title meme, the woah-woah-woah meme, the everybody fancies Noah Centineo meme). Not to mention, people are now racing through the best-selling Jenny Han trilogy that inspired the movie to find out what happens next. That's not all though, TATBILB has even majorly upped the sales of a product that features in it. Yakult to be precise.

To All the Boys I've Loved Before
Picture: Netflix

Say what?! One of the main plots in TATBILB revolves around the fact that Lara Jean and her younger sister Kitty often drink a 'Korean yogurt smoothie'. When Peter starts fake-dating Lara Jean, he begins to drink it too. He even drives all the way to the Korean grocery store to surprise Lara Jean with it on the bus to their school ski-trip (swoon). Only Lara Jean doesn't sit next to him and misses out (omfg).

The yoghurt drink's brand name is never mentioned or even shown in the film but it's pretty obvious that it's Yakult. Regular Yakult drinkers can recognise that red foil lid from a mile away and now the beloved brand is enjoying a huge surge in sales thanks to its unintentional product placement in the TATBILB movie. It's stock is up 2.6 percent since the film came out.


Speaking to Bloomberg, Mark Bachman, head of social media research firm M Science’s TickerTags, revealed that there's been a giant spike in Yakult "mention frequency” on social media since TATBILB dropped. He said: “Given the increasing conversation levels, we believe Yakult is achieving greater brand awareness, which should likely result in higher sales volume".

He also added: "While the brand is of Japanese origin and was never mentioned by name in the movie, it is clearly a Yakult bottle, which Twitter users quickly noticed". Amazing.

Now, if you don't mind us, we're going to the supermarket. There's a certain yoghurt drink we're craving.