Everyone is losing it over this filthy "Santa's Yumnuts" ad

6 November 2020, 13:12

Jazmin Duribe

By Jazmin Duribe

Who wants a bite of Santa's delicious Yumnut then?

(No Nut) November is here, which means it's officially okay to actually start thinking about Christmas. Mariah Carey is gearing up for 'All I Want for Christmas Is You' to be played on loop, it's getting darker and colder outside, and… Santa's Yumnuts are here. Yes, you read that correctly.

It's not what you think. British supermarket Marks & Spencer have just announced that they're releasing the Christmas-themed version of their popular doughnut hybrid – the Yumnut.

In case you were wondering, a Yumnut is a cross between a doughnut and a Yum Yum, a deep-fried flaky pastry topped with glazed icing. It's definitely NOT that other thing it could be…

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Of course, M&S knew exactly what they were doing and chose to announce their latest creation in the horniest way on Twitter. "Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa's belt topping. Find them in our in store bakery," a tweet from the brand read.

As to be expected, the internet descended into absolute chaos.

This wouldn't be the first time the M&S marketing team decided to drive everyone's minds in the gutter. Earlier this year, the brand celebrated Valentine's Day by releasing the Love Sausage, a normal sausage twisted into the shape of a heart.