One Direction announce new video and site for 10 year anniversary
16 July 2020, 11:59 | Updated: 16 July 2020, 12:18
One Direction will release a new video, website and much more exciting content to celebrate 10 years of the band.
It's official. One Direction have finally revealed what they have planned for their 10 year anniversary, so get ready for July 23rd.
All year long, One Direction fans all around the world have been eager to find out what the band are going to do to celebrate July 23rd being 10 years since they were put together on The X Factor. Will they reunite for one last tour as a group? Will they release new music together? Will they film a docu-series to celebrate their legacy as one of the biggest bands of all time?
Well, now we have an answer and, while it may not be exactly what fans want, there's a lot of exciting stuff in store for us.
How are One Direction celebrating their 10 year anniversary?
Yesterday (July 16), One Direction's publicist, Simon Jones, released a statement explaining what the band will be doing.
"July 23rd marks a very important date for One Direction fans globally, the 10th Anniversary of the band's formation. To celebrate this date, alongside the fan frenzy, there will be a brand new 1D anniversary website, a 10 year celebration video especially made for their fans, and interactive playlists and activations across digital platforms."
The statement continues: "A special ‘10 Years of One Direction’ website will launch on 23rd July, that will be an immersive and exciting interactive fan experience. The site will take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus. It will host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.
"Fans will also be able to generate their own shareable ‘mixtape’ playlist on the site, which will be personalised according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring. It will also allow fans to connect to Spotify or Apple Music, with the mixtape playlists being saved to their respective accounts."
Celebrate 10 incredible years of @onedirection this month! 🙌🏻— Simon Jones (@simonjonespr) July 15, 2020
There will be a ‘10 Years of One Direction’ anniversary website, a brand new anniversary celebration video for @YouTube, reformatted EPs and steaming partner activations.
All details here:https://t.co/PTqmUUlcTY
"A brand new anniversary celebration video for YouTube will also be released on 23rd July. The video will document highlights of the band's career, from forming on The X Factor to releasing their single 'History', including clips from music videos, performances and candid behind the scenes video content. And of course the special relationship they have with their fans.
"Reformatted EPs will be released across streaming platforms, featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover. There will also be exciting activations across Spotify, Apple Music, YouTube and other platforms, including creating and updating One Direction playlists, whilst Amazon’s Alexa will be singing Happy Birthday to the band."
There's still no word yet on whether or not the reunion Liam Payne teased earlier this year is happening but we shall keep you posted as soon as we know more.