Good Dye Young are releasing five new pastel shades in time for your quarantine makeover
2 April 2020, 12:33
Paramore's Hayley Williams and best friend Brian O'Connor founded hair dye brand Good Dye Young in 2016, and the latest stream of innovative shades are the perfect pastels for bringing festival season to your home.
Home hair-dye fanatics, our time has come, because while social distancing has shut down festival season, we can now bring a touch of the lifestyle to our homes thanks to Good Dye Young who are releasing FIVE new semi-permanent pastel shades to keep up entertained.
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The brand, founded by Paramore singer Hayley Williams and best friend Brian O'Connor in 2016, focuses its attention on being vegan and cruelty-free, as well as bringing some of the most pigmented hair colours on the market to our homes - because who didn't long for Hayley's fiery locks in 2010?
The five new shades, which will make up the brands Lighter Daze collection are all pastels, including classic mint green Wondermint and Pink Puff, a Barbie-inspired bubblegum shot - which fans are claiming are inspired by Wanda and Cosmo from Nickelodeon's classic children's cartoon, Fairly Odd Parents. Tbh, we see it.
Others include blunt lavender, Stoned Pony, pastel orange, Peach Fuzz and a light blue aptly named Sky High.
And if that wasn't enough to convince you to take the plunge and give yourself an at-home glow up, the Good Dye Young already has a wealth of celebrity fans, including Taylor Swift, Troye Sivan and Twenty One Pilots drummer, Josh Dun - who particularly favours highlighter yellow shade, Steal My Sunshine. You're welcome.
Announcing the launch during a Youtube Q+A, Hayley and Brian revealed that the pastel collection was the 'secret project' that they'd been working on and fans in the comments were already riled up with excitement.
And if that wasn't enough to convince you, the dyes are also super pigmented and packed with nutrients that will keep your hair healthy, as well as being semi-permanent so there's *plenty* of time this summer to try out all of the colours.
The shades will be available from 4th May, but you can already sign up to the waiting list on the website to be notified when they go on sale.
Which are you reaching for first?