Lush are shutting down their social media pages and everyone's divided

10 April 2019, 13:48 | Updated: 10 April 2019, 14:04

A Lush storefront along the Santa Monica promenade/shop display
Lush is closing down their social media pages. Picture: Getty/Instagram:@lushkitchen
Jazmin Duribe

By Jazmin Duribe

Who will inject some much-needed colour into our newsfeed now, huh?

Lush just announced that they are deleting their UK Instagram, Facebook, and Twitter pages, and everyone has an opinion on it. Um, hello, it's 2019! What did social media ever do to you?! 

Lush just released an eggplant bath bomb for Valentine’s Day

Well, the cult brand released a statement on Instagram explaining that they're tired of fighting algorithms. "We're switching up social," it began. "Increasingly, social media is making it harder and harder for us to talk to each other directly.

"We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣"

Basically, with the constant social media algorithm changes brands are having to spend more and more money to get their content noticed, and Lush just cannot deal with it anymore. ⁣

They added: "Lush has always been made up of many voices, and it’s time for all of them to be heard. We don't want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends.⁣ ⁣

"We're a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.⁣

"Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak us via live chat on the website, on email at and by telephone: 01202 930051.⁣⁣ This isn't the end, it’s just the start of something new.⁣ #LushCommunity – see you there."

The news left the internet shocked and confused, like, why!? Where will we get out bath bomb fix now? Well, the natural beauty brand does have other accounts, including the US branch, if we're feeling in need of a pick me up.


Ultimately, the internet had thoughts on the whole decision.

What do you think? Tweet us @popbuzz and let us know!