Nickelodeon goes off air for 8 minutes and 46 seconds in tribute to George Floyd

3 June 2020, 16:32 | Updated: 3 June 2020, 22:35

Nickelodeon airs 8 minutes and 46 seconds ad to honour George Floyd

By Katie Louise Smith

"People are complaining that it was unnerving, scary, uncomfortable. That's the damn point."

Nickelodeon took a stand yesterday (June 2) in "support of justice, equality and human rights", as they, along with several other Viacom channels, went off air for 8 minutes and 46 seconds.

For the duration of that time, a countdown was shown at the top of a black screen, alongside the words "I can't breathe" and the sound of breathing. It was the same amount of time that George Floyd, was pinned to the ground, with a white police officer's knee on his neck. Days after Floyd's death, the police officer was charged with manslaughter and third-degree murder. (UPDATE 3/6/2020: The charges have since been upped to second-degree murder.)

READ MORE: Lizzo says “black people are tired” during emotional speech supporting Black Lives Matter

The network also shared an updated version of their Declaration of Kids' Rights, which was first shared in 1990, alongside the countdown.

The full Declaration of Kids' Rights reads:

"You have the right to be seen, heard and respected as a citizen of the world.

You have the right to a world that is peaceful.

You have the right to be treated with equality, regardless of the color of your skin.

You have the right to be protected from harm, injustice, and hatred.

You have the right to an education that prepares you to run the world.

You have the right to your opinions and feelings, even if others don't agree with them."

The 9 minute broadcast reportedly aired on all Viacom channels, including Nickelodeon, MTV, VH1, Comedy Central and Logo.

While some people complained about its inclusion on a children's network, others are applauding Nickelodeon for airing such a powerful statement.

READ MORE: Billie Eilish tells white people who say ‘all lives matter’ to "shut the f**k up"

Nickelodeon’s official Facebook page also responded to one person who said "it was not the right platform for this at all," by writing: “Unfortunately, some kids live in fear every day. It’s our job to use our platform to make sure their voices are heard and their stories are told.”

To find out more about the protests and ways in which you can help, visit: HERE.